The Journal of Fair Trade, published by Pluto Journals, started in 2018 as a response to the debate, division and argument around the diversification of approaches to fair trade and the lack of narrative and cohesion in thinking about what fair trade is, or should be. This was happening at the same time as watching some of the best practices and practical efforts on the ground being eclipsed and stripped of contentious propositions - like ‘fairness’, redistribution, regeneration, partnership - by other concepts such as sustainability, ethical trade and ESG. So, the Journal is meant to be a platform, a source of evidence-based guidance and a place and means to reboot the fair trade movement.

A main aim of The Journal of Fair Trade is to make a direct link between people who do things, and people who think about them and study them. We publish many voices: academics, producers, coop leaders, researchers, people practicing fair trade and those whose efforts are pushing the front line. Many non-academics and activists have been mentored into the Journal pages already. The range of subjects published so far is very broad.

The Journal has an inclusive and holistic approach: it is not trying to say what's right, which practice, experience, or variant of Fair Trade is best, but to publish genuine and credible work on what is good and so help others to see, learn, apply these models, lessons and ideas.

The Journal of Fair Trade is meant to be critical but inspiring too.

Four years since launching, we’ve transitioned to Open Access, gained DOAJ approval, and can be read here within our ScienceOpen Collection. Alongside the move to Open Access we've been developing a new structure -the Journal of Fair Trade Society - to guide and support the Journal of Fair Trade in coming years.

Open Access has been spectacular for the Journal of Fair Trade:
from a few university libraries to many thousands of readers worldwide. It's exciting to watch this transformation on Science Open, with its deep information and data system showing who, how many, and from where, the Journal of Fair Trade is being accessed, and what is being read.

However, there are challenges too. With libraries no longer paying subscriptions it’s vital for The Journal of Fair Trade, and other Pluto Journals, to reinvent the ‘business model’. This is particularly the case for journals like ours which are not ‘hosted’ by a larger, funded institution. So we are open for and trying many options!

JoFT Society members and supporters aim to meet every 6 months, May and November.

The JoFT Society had its Inaugural meeting in November 2022 . Here you can read the Nov 2022 Inaugural Meeting report . Here you can watch the Nov 2022 Keynote Address by Mohammed Elnaiem, University of Cambridge, on "Fair Trade In A New World Economic Order"

The JoFT Society had its second meeting on 4th May 2023. Here you can read the May 2023 JoFT Society Meeting report .