Do we still need Fair Trade? (pp. 1-5)<\/a> Strategic use of branding for competitiveness: the rationale for branding and marketing agricultural products of African countries (pp. 6-13)<\/a> Greed does not have to drive business: the role of Fair Trade Enterprises as proof of concept (pp. 14-23)<\/a> Who enables sustainable Fair Trade? The current status and challenges of Fair Trade in Korea (pp. 24-31)<\/a> The Fair Trade consumer as a citizen-consumer: civic virtue or alternative hedonism? (pp. 32-39)<\/a> How impactful is Fair Trade? A paradigm shift in reporting would tell a better story (pp. 40-48)<\/a>
\nMira Mookerjee
\nhttps:\/\/doi.org\/10.13169\/jfairtrade.1.2.0001 <\/a><\/p>\n<\/div><\/div><\/div>Articles
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\nGetachew Mengistie Alemu
\nhttps:\/\/doi.org\/10.13169\/jfairtrade.1.2.0006<\/a><\/p>\n<\/div><\/div><\/div>
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\nErinch Sahan
\nhttps:\/\/doi.org\/10.13169\/jfairtrade.1.2.0014<\/a><\/p>\n<\/div><\/div><\/div>
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\nSeonyoung Hwang, Sunhwa Kim, Jihyun Jeong and Seungkwon Jang
\nhttps:\/\/doi.org\/10.13169\/jfairtrade.1.2.0024<\/a><\/p>\n<\/div><\/div><\/div>
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\nYosuke Hatayama
\nhttps:\/\/doi.org\/10.13169\/jfairtrade.1.2.0032<\/a><\/p>\n<\/div><\/div><\/div>
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\nFredrik Galtung
\nhttps:\/\/doi.org\/10.13169\/jfairtrade.1.2.0040<\/a><\/p>\n<\/div>